Indri whisky, often celebrated as one of India’s premier homegrown single malt whiskies, has rapidly gained popularity among spirit enthusiasts across the country. Produced by Piccadilly Distilleries in Haryana, this Indian single malt is known for its distinctive flavor profile—borne from triple-cask maturation that includes ex-bourbon, ex-wine, and PX sherry barrels. With rising demand for premium whiskies in markets like Uttar Pradesh (UP), understanding its price dynamics has become essential for both connoisseurs and casual buyers alike.
What Is Indri Whisky?
Indri — sometimes marketed as Indri-Trini — is positioned as a quality Indian single malt whisky that blends craftsmanship with local ingredients. Matured carefully in multiple oak casks, it offers a nuanced palate featuring notes of dried fruit, vanilla, oak and subtle spice. These characteristics have helped it stand out from mass-market blends and attract interest among whisky lovers seeking a flavor experience that’s uniquely Indian.
Typical Indri Whisky Prices in Uttar Pradesh
Uttar Pradesh, one of India’s largest liquor markets with diverse consumer segments, sees Indri whisky sold at various price points depending on bottle size and variant. While prices can vary slightly from city to city and shop to shop, the following ranges provide a good benchmark for 2025–2026:
Standard Bottle Prices in UP
- 90 ml: Approx ₹550 – ₹650
- 180 ml: Approx ₹950 – ₹1,100
- 375 ml: Approx ₹1,850 – ₹2,000
- 750 ml: ₹3,000 – ₹3,900 (typical range)
- 1 Litre: ₹4,600 – ₹5,000 (approximated)
These figures show that a 750 ml bottle — the most commonly purchased size — generally retails around ₹3,000 to ₹3,900 in UP, with variations based on taxes, retailer pricing, and stock availability. Smaller sizes like 90 ml and 180 ml offer affordable options for consumers wanting to sample the whisky before committing to a larger bottle.
Why Prices Vary Across Regions
Indri whisky prices are not fixed nationwide. States in India set their own excise duties and retail policies, which significantly influence final pricing. In Uttar Pradesh, the excise structure typically results in mid-range pricing — often higher than nearby states like Haryana but lower than high-tax states such as Maharashtra or Kerala.
Additionally, local retailer mark-ups, transportation costs, and demand patterns contribute to price gaps even within the same state. Urban centers like Lucknow, Noida and Kanpur may have slightly higher retail prices due to greater demand and higher operational costs for liquor shops.
Factors Affecting Whisky Prices in UP
1. State Excise and Taxes
The biggest determinant of alcohol pricing in India is the state excise regime. Each state government imposes distinct tax structures on Indian Made Foreign Liquor (IMFL), which includes Indri whisky. Uttar Pradesh’s excise duty historically falls in the medium range compared to other states, keeping prices relatively balanced.
2. Retailer Markups
In addition to official taxes, retail outlets apply markups to cover overheads and profit margins. These added costs can make the same bottle sell at slightly different prices in different licensed stores. Buyers are often advised to ask for a printed receipt and check the Maximum Retail Price (MRP) to ensure they aren’t paying extra.
3. Consumer Demand
As premium and craft whiskies gain traction in UP — driven partly by rising incomes and shifts toward higher-quality spirits — demand influences how shops price bottles. In urban markets especially, popularity can push prices up, particularly for limited editions.
Indri Whisky Compared With Other Premium Whiskies in UP
In contrast with Indri, other Indian single malts like Rampur 1943 from Radico Khaitan are also entering markets like UP, often with slightly higher pricing — approximately ₹3,500 to ₹4,500 for a 750 ml bottle — reflecting their premium positioning.
Imported whiskies and older aged bottles of Indri itself (such as special cask or age-statement editions) can cost significantly more. Limited-edition or special cask expressions sometimes reach prices closer to ₹5,000 or above, especially in metropolitan liquor stores.
Tips for Buying Indri Whisky in UP
✔ Check MRP Carefully: Always ask for a bill and compare the listed MRP with what you’re being charged — especially in busy cities.
✔ Compare Dealers: Different vendors may price the same bottle differently, so shop around if price matters.
✔ Buy Licensed Outlets: Ensure you purchase from licensed liquor shops to avoid counterfeit or illegally priced bottles.
✔ Consider Smaller Sizes: If you’re new to Indri, selecting smaller bottles (90 ml, 180 ml) helps you sample quality before buying larger formats.
Conclusion
Indri whisky in Uttar Pradesh occupies a unique niche — it’s accessible for whisky lovers seeking an Indian single malt that balances craft and value. With prices typically ranging from ₹3,000 to ₹3,900 for a 750 ml bottle, it competes well within the premium segment without reaching the steep prices of imported single malts. However, due to variability in state taxes, retailer markups and consumer demand, the exact price can shift over time. Staying informed and comparing prices at local outlets helps buyers get the best deal on this increasingly popular whisky.
