Apple’s iPhone XS Max, launched in September 2018, continues to hold a significant place in the Indian smartphone market even in 2025. Known for its large display, powerful performance, and premium build quality, the XS Max remains a notable choice for users who prefer Apple’s ecosystem without opting for the latest models. This article delves into the current pricing of the iPhone XS Max in India, its features, and why it still appeals to many buyers.
Current Price Overview in India
As of late September 2025, the Apple iPhone XS Max is priced starting at around ₹69,586 for the 64GB storage variant. This price may vary slightly depending on the seller and color option. The model is available in three primary colors: Gold, Silver, and Space Grey. The 256GB storage variant is priced approximately between ₹72,000 to ₹113,000 depending on the color, while the top 512GB variant ranges from about ₹74,900 to over ₹82,645.
The market for this model mostly comprises refurbished and second-hand units, with new devices being rare, contributing to the price variation across platforms like Amazon and Flipkart. Despite its age, the iPhone XS Max retains a premium pricing band reflective of Apple’s brand value and the device’s continued demand in the mid-range luxury segment.
Key Features That Justify Its Price
Display and Design
The iPhone XS Max features a stunning 6.5-inch Super Retina OLED display with a resolution of 1242 x 2688 pixels and a pixel density of 458 PPI. Its bezel-less design with a notch offers an immersive visual experience for media consumption, gaming, and productivity tasks. The build quality includes surgical-grade stainless steel and durable glass, with an IP68 rating for dust and water resistance, making it resilient to everyday wear and tear.
Performance
Powered by the Apple A12 Bionic chip, which was cutting-edge in 2018, the XS Max still offers robust performance capable of handling everyday tasks and demanding applications smoothly. With 4GB of RAM, this phone supports excellent multitasking and gaming performance, ensuring that users experience smooth navigation and rapid app launches even after several years on the market. The A12 chip’s efficiency also contributes to respectable battery life for a flagship model of its time.
Camera Capabilities
The device sports a dual rear camera setup of 12MP sensors, with one wide-angle lens (f/1.8 aperture) and one telephoto lens (f/2.4 aperture). This combination delivers sharp images with rich detail and impressive low-light photography. The front camera is a 7MP sensor, suitable for selfies and video calls. Both front and rear cameras support advanced features like Portrait mode, Smart HDR, and 4K video recording at 60fps, which was groundbreaking at the time of launch and remains competitive even today.
Software and Ecosystem
Originally shipped with iOS 12, the iPhone XS Max is upgradeable through several generations of iOS and currently runs a version close to iOS 18.7, bringing modern features, security patches, and optimizations. The device seamlessly integrates with the broader Apple ecosystem, including iPads, Macs, and Apple Watches, making it ideal for users invested in the brand’s gadgets.
Battery and Charging
With a 3174mAh battery, the iPhone XS Max offers decent daily endurance. While not the largest battery by today’s standards, the optimized hardware-software integration helps extend usage time. It supports wireless charging and proprietary fast charging, adding convenience for modern users accustomed to minimal downtime.
Market Position and Value Proposition
Though no longer a flagship model, the iPhone XS Max maintains relevance as a premium smartphone at a mid-tier price point. For Indian consumers, it offers a balance of luxury, performance, and longevity that newer models at similar or slightly higher prices may not match, particularly considering the build quality and software support Apple continues to provide.
The phone appeals to buyers who want a large-screen iPhone experience but cannot invest in the most recent releases like the iPhone 15 or 16 series. It also serves as an ideal upgrade for users moving from older models such as the iPhone 8 or iPhone X, who seek better cameras, larger display size, and more power without an extreme price hike.
Availability and Purchase Options
The iPhone XS Max is more commonly found through online marketplaces such as Amazon and Flipkart. New units appear infrequently and are often priced at a premium. However, refurbished models with verified warranties offer a great buying option, combining quality assurance with a more affordable price.
Consumers should check for authentic sellers and official warranty or return policies when buying to avoid counterfeit or problematic devices. Some sellers also bundle offers with accessories or EMI plans, making it easier for budget-conscious buyers to own an Apple flagship device.
Conclusion
The Apple iPhone XS Max in India continues to be a compelling choice for smartphone users looking for a premium iOS device with a large display and robust performance at a reduced price compared to newer iPhones. Starting at about ₹69,586 for the entry variant, it balances high-end design, a powerful chipset, excellent cameras, and the trusted Apple ecosystem — features that justify its ongoing demand and value in the Indian market. For those willing to invest in a well-rounded smartphone experience without the highest cost of latest releases, the iPhone XS Max is definitely worth considering in 2025.
