Magic Moments is one of India’s most popular vodka brands, manufactured by Radico Khaitan Ltd. It’s known for its smooth, triple-distilled spirit and large range of flavours that appeal to both seasoned drinkers and casual consumers alike.
Whether you’re buying a 750 ml bottle for a party, a 375 ml mid-range bottle for a small gathering, or a 180 ml bottle for quick consumption, the pricing can vary widely — not just by volume, but also by location, flavour, taxes, and retailer margins.
📊 Typical Price Ranges Across Bottle Sizes
🍸 1. Magic Moments 180 ml Price (Small Bottle)
The 180 ml bottle — sometimes called a “quarter” bottle — is often chosen by consumers who want to try the spirit without committing to a larger size. It’s ideal for personal use, trials, or when drinking on a budget.
- Across India, the 180 ml Magic Moments vodka price generally ranges from roughly ₹160 to ₹210.
- In state-specific lists, you’ll see prices around ₹180–₹200 in many urban markets.
- Flavoured variants (like Green Apple, Lemon, or Orange) tend to be at the higher end of the range.
💡 Why choose this size?
Lower upfront cost, minimal waste, perfect for sampling new flavours or lower-intensity occasions.
🍹 2. Magic Moments 375 ml Price (Medium Bottle)
The 375 ml bottle hits a sweet spot: not too big, not too small — and it’s popular with people hosting small get-togethers.
- This size is commonly priced between ₹300 and ₹380 depending on flavour and location.
- In many cities, both classic and flavoured versions fall into this range, with flavours slightly pricier than the plain variant.
- According to some city-based price lists, 375 ml bottles are often seen at ₹430–₹480 in certain regions, reflecting local taxes and distribution margins.
💡 Best use:
Perfect for small parties, gifting, or experimenting with flavours that you might later buy in larger quantities.
🥂 3. Magic Moments 750 ml Price (Large Bottle)
The 750 ml bottle — often considered the “standard” bottle — is the most purchased size in liquor stores. It’s cost-effective and ideal for larger parties, celebrations, gifting, or stocking up.
- Typical pricing for a 750 ml Magic Moments vodka bottle ranges from about ₹550 to ₹700 in many states.
- Flavoured variants (e.g., Green Apple, Lemon, Peach) tend to be slightly more expensive, often ₹620–₹700 or more.
- Premium or special editions can reach up to ₹850–₹950 or higher — depending on market, taxes, and bottling type.
- In city-specific lists, 750 ml prices can even reach ₹880 to ₹950 in parts of India.
💡 Best use:
Great value per millilitre, ideal for parties and longer-term use.
🎯 Why Prices Vary So Much
The retail price of Magic Moments vodka does not stay static. It is influenced by several factors:
1. Excise Duty and State Taxes
Alcohol is heavily taxed in India. Each state sets its own excise duty rates, which means the same bottle can cost differently in different states.
2. Retailer Mark-Up
Some shops add more profit margins, which can increase prices beyond the Minimum Selling Price (MSP) set by the state.
3. Flavours and Premium Editions
Basic vodka tends to be cheaper, while special or flavoured editions often carry a premium. Varieties like Green Apple, Orange, or Raspberry may cost more due to additional ingredients and consumer demand.
4. Regional Availability
In some zones, certain flavours might be rarer or in higher demand, slightly pushing up the cost.
🍾 Comparing Value Across Bottle Sizes
If we look at cost per millilitre — larger bottles almost always offer better value. For instance:
- A typical 750 ml bottle priced at ₹700 works out to about ₹0.93/ml.
- A 375 ml bottle at ₹350 works out to about ₹0.93/ml as well — which is similar but still has slightly more retail marginal cost.
- A 180 ml bottle at ₹180 works out to ₹1.00/ml — showing smaller bottles usually cost more per ml due to packaging and handling costs.
💡 Bottom line:
Larger bottles are usually more economical if you plan to consume or serve vodka regularly.
🍸 Flavours and Consumer Preferences
Magic Moments has diversified from classic plain vodka into many flavoured variants, such as:
- Green Apple
- Orange
- Lemon
- Peach
- Raspberry
These versions add taste variation and often command slightly higher prices due to extra ingredients and processing.
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Classic vodka remains popular with people who prefer to mix their own drinks or enjoy cocktails — and it generally stays closer to the lower bound of price ranges.
🛒 How to Buy Smart
Here are a few tips if you’re planning to buy Magic Moments:
✔️ Check multiple local shops — prices can differ slightly from one retailer to another.
✔️ Buy larger bottles for better price per ml.
✔️ Compare taxes — if you’re near state borders, prices can vary significantly.
✔️ Choose flavours wisely based on occasion — some are better for shots, others for long drinks.
Final Thoughts
Magic Moments continues to be one of the most accessible and affordable vodka brands in India. Whether you’re picking up a 180 ml on a casual night out, a 375 ml for a small gathering, or a 750 ml for a big celebration, understanding the price range helps you make smart choices.
In 2025, expect to pay roughly ₹160–₹210 for 180 ml, ₹300–₹380 for 375 ml, and ₹550–₹700 (or more) for 750 ml, depending on where you are and what flavour you choose.
Always remember that drinking responsibly and adhering to local legal age requirements is crucial.
