Blenders Pride is a celebrated premium whisky brand in India, recognized for its smooth flavor and stylish image. In Uttar Pradesh (UP), a state renowned for its vibrant spirits market, Blenders Pride continues to be a preferred choice across social gatherings, hospitality venues, and local retail outlets. Here is a comprehensive look at Blenders Pride’s current prices, popular variants, and the factors that influence its pricing in UP.
As of 2025, the price of Blenders Pride whisky in Uttar Pradesh varies based on the variant and bottle size. Some of the most popular options and their respective prices are:
Blenders Pride Exclusive Premium Whisky
- 90 ml: ₹120
- 180 ml: ₹230
- 375 ml: ₹470
- 750 ml: ₹920–₹1300 (depending on retail outlet and city)
Blenders Pride Reserve Collection Exclusive Whisky
- 180 ml: ₹250
- 375 ml: ₹510
- 750 ml: ₹1000
For the standard 750 ml bottle—which is most commonly purchased for gatherings—the price generally ranges between ₹920 to ₹1300, depending on the exact variant and locality within UP. Buyers can also find the 375 ml bottle for approximately ₹470–₹675 and the smaller 180 ml bottle at around ₹230–₹250.
Why Does Pricing Vary in UP?
Several key factors contribute to differences in Blenders Pride prices across UP:
- State Regulations and Taxes: Alcohol prices are closely regulated in India. Each state government levies specific taxes which can significantly influence the retail price of alcoholic beverages, including Blenders Pride.
- City and Retailer Variation: Price differences occur depending on whether the purchase is made in urban centers like Lucknow or Ghaziabad, or in smaller towns. Premium outlets and airport retail may also have slightly higher prices.
- Bottle Size and Variant: Blenders Pride is available in several bottle sizes, from 90 ml miniatures up to 2 liters, and in exclusive Reserve and Premium variants. Each has a distinct price point, catering to different segments of consumers.
Popularity and Brand Profile
Blenders Pride has held its position as one of the top-selling whiskies in the premium segment since its launch in 1995. The unique blend—combining Indian grain spirits with imported Scotch malts from the Chivas Brothers distilleries—gives it a distinctive smoothness and complexity. Owned by Pernod Ricard, the brand enjoys a sophisticated image and is often featured in fashion events and elite gatherings, lending it an aspirational status amongst young professionals and mature whisky aficionados alike.
Tasting Notes and Experience
Blenders Pride offers a harmonious fusion of flavors:
- Nose: Fruity notes with hints of peaches and cherries, complemented by sweet oak, toffee, and caramel.
- Palate: Smooth and mellow with subtle spices, oak, and plum undertones. A refined balance between grain and malt delivers a pleasant, buttery feel.
- Finish: Medium finish, lingering with a soft burn and hints of grainy sweetness.
This flavor profile makes Blenders Pride ideal for both neat sipping and serving on the rocks. It pairs well with appetizers and snacks typical in North Indian hospitality.
Variants Available in Uttar Pradesh
- Blenders Pride Exclusive Premium Whisky: The regular and most popular variant, appreciated for its approachable pricing and smooth taste.
- Reserve Collection: A more refined, slightly costlier option featuring richer notes and a more layered character.
- Special Limited Editions: Occasionally, unique variants like “Four Elements” whisky make their way to select UP outlets, attracting collectors and enthusiasts.
Buying Tips for Consumers
- Always purchase from authorized retailers and check the excise seal for genuine products.
- Keep an eye on government updates regarding excise duties, as these can impact retail prices periodically.
- Premium bars and hotels may charge higher rates due to added service and luxury environment.
Conclusion
Blenders Pride remains a stylish and reliable choice for whisky lovers across Uttar Pradesh. Its pricing, ranging for core variants between ₹470 for the 375 ml bottle and up to ₹1300 for the 750 ml bottle, reflects the brand’s premium positioning and quality. As regulatory frameworks and market trends evolve, Blenders Pride continues to adapt, maintaining its place as an icon of celebration and sophistication in UP’s vibrant liquor landscape.
