Here are the top 10 mobile brands in India for 2023, each standing out for unique strengths and shaping India’s technology landscape. The ranking is based on market share data, brand strategies, and consumer preferences observed across industry reports and sources.
Top 10 Mobile Brands in India 2023
1. Vivo
Vivo emerged as the No.1 smartphone brand in India in 2023, capitalizing on its strong offline presence, creative marketing, and an appealing product portfolio. Known for camera-centric smartphones and innovations in night photography, Vivo captured the market by prioritizing both urban and tier-II/III customers. Their emphasis on affordable 5G handsets and stylish design made the brand a favorite, particularly in the mid-range price segment.
2. Samsung
Despite a marginal dip in market share, Samsung remained a strong No.2, leveraging a diverse lineup that included both high-end Galaxy S and A-series models as well as robust entry-level offerings. The brand benefited from its innovation in foldable form factors, trustworthy after-sales service, and regular software updates, maintaining loyalty among both tech enthusiasts and first-time smartphone buyers.
3. Realme
Realme cemented its place in the top three by appealing to India’s budget market. Realme focused on feature-rich devices with fast charging, stylish aesthetics, and competitive pricing, rapidly growing an enthusiastic youth following. The brand’s active engagement in the online retail space gave it a distinctive edge during online sales extravaganzas.
4. Xiaomi
Once a frontrunner, Xiaomi’s market share contracted in 2023 due to heightened offline competition and strategic missteps. However, the brand continued to draw loyal fans due to its unbeatable value proposition—delivering cutting-edge features, MIUI experience, and dependable build quality at accessible prices. Models like Redmi Note and Xiaomi 13 performed particularly well.
5. OPPO
OPPO ranked among the top five, building its reputation on stylish devices, camera innovation, and robust marketing. Targeting both offline and online markets, OPPO introduced impressive mid-range and premium smartphones that appealed to image-conscious buyers. The inclusion of rapid charging and vivid displays helped the brand stay relevant in the fast-evolving Indian market.
6. Apple
Apple continued to rise steadily, breaking into the top six thanks to strong iPhone sales in the premium category. India’s growing aspirational middle class, enhanced local manufacturing, and financing options made iPhones more accessible than before. The brand’s unmatched iOS experience, performance, and brand cachet drove record shipments, especially during festive seasons.
7. OnePlus
OnePlus saw significant growth in 2023, fuelled by its “flagship killer” portfolio and OxygenOS popularity. While initially catering mostly to tech enthusiasts and professionals, the brand expanded into the mid-high segment with the Nord series, combining premium features with value pricing. Their strong community and software experience increased brand stickiness.
8. Poco
Poco, spun off from Xiaomi, climbed the charts by delivering high-performance devices at competitive prices. Known for gaming-centric hardware, powerful chipsets, and aggressive pricing, Poco attracted younger consumers looking for a performance edge in budget and mid-range segments. Its C-series, in particular, registered notable shipment growth.
9. Infinix
Infinix strengthened its footprint in India’s affordable smartphone sector by offering large screens, long battery life, and trendy features, all at disruptive price points. Backed by aggressive online marketing and rapid feature adoption, Infinix appealed to first-time smartphone users and students.
10. Tecno
Tecno clinched the tenth spot with substantial growth, largely due to its focus on tier-II and rural markets. The brand consistently released affordable smartphones loaded with features such as high-refresh-rate displays and robust batteries, making it a popular choice among budget-conscious consumers in small towns and semi-urban areas.
Market Trends and Observations
- Offline vs Online: While some brands thrived online, the resurgence of offline retail in 2023 helped brands like Vivo, OPPO, and Tecno expand rapidly.
- Premiumization: The premium segment (₹25,000 and above) grew faster than entry-level, benefitting Apple and Samsung.
- Value Focus: Brands competing on value with big batteries, efficient chipsets, and camera improvements saw strong traction, especially in the youth and student segments.
- Regional Reach: Brands that tailored offerings for tier-II and III cities tapped into a fast-growing, price-sensitive base.
Conclusion
India’s top 10 mobile brands in 2023 showcase a vibrant and fiercely competitive market, where innovation, affordability, and deeper regional outreach are the driving forces. Whether seeking a budget-friendly daily driver or a flagship device with premium features, Indian consumers benefit from more choice and value than ever before.
