When Samsung launched its flagship, the Galaxy S24 Ultra, it instantly became one of the most talked-about premium smartphones in India. Known for its cutting-edge technology, advanced camera system, AI features, and robust build quality, the S24 Ultra continues to command attention — not just for performance, but also for its pricing and how that price has evolved since launch. In this article, we take a deep dive into its price in India, how it compares over time, what influences the pricing, and what buyers should know before purchasing.
Launch Price and Variants
Samsung unveiled the Galaxy S24 Ultra in India in January 2024 as part of its flagship S24 series. At launch, the pricing was positioned at the premium end of the smartphone market:
- 12GB + 256GB: ₹1,29,999
- 12GB + 512GB: ₹1,39,999
- 12GB + 1TB: ₹1,59,999
These figures were the official launch prices announced by Samsung. Higher storage variants and premium finish options naturally attracted higher price tags, reflecting the device’s flagship status and top-tier hardware.
What Determines the Price in India?
Several key factors contribute to the pricing structure of a premium smartphone like the Galaxy S24 Ultra in India:
Import Duties and Taxes
India imposes significant duties on imported electronics. This increases the retail price compared with markets like the US or UAE.
Storage and RAM Configurations
Higher storage capacity and additional RAM usually result in higher costs. For the S24 Ultra, the 1TB option is priced significantly above the base 256GB model.
Innovative Features
The S24 Ultra includes high-end camera sensors, Qualcomm’s Snapdragon 8 Gen 3 chipset, large AMOLED display with dynamic refresh rate, 5G connectivity, and built-in S-Pen support — all premium features that add to the manufacturing cost.
Market Positioning
Samsung positions the Ultra model as a flagship, competing directly with Apple’s iPhone Ultra variants and other high-end Android rivals. This strategy influences price retention even several months after release.
Price Movement Since Launch
Like many flagship phones, the Galaxy S24 Ultra’s price in India has shifted over time — influenced by market competition, sales events, and inventory cycles.
A)- Price Drops and Discounts
Originally launched at around ₹1.3–1.6 lakh, the S24 Ultra has seen notable price corrections:
- By late 2025 and early 2026, flagship units were selling closer to ₹99,989 or around ₹1.19 lakh in retail listings, depending on storage and colour.
- During major sales like the Amazon Great Indian Festival or Prime Day events, prices for the 256GB variant plunged dramatically, sometimes under ₹75,000 for certain buyers or sellers — though these deals often come with specific conditions.
B)- Offers & Bank Discounts
Bank cashback offers, exchange bonuses, and no-cost EMI plans have helped make the S24 Ultra more accessible. Exchange deals can reduce the price further if you have an old smartphone to trade in, making it compelling for users looking to upgrade.
Current Market Prices (2026 Estimates)
As of early 2026, the phone isn’t in its launch window anymore, but demand remains steady. Typical retail prices in India via mainstream sellers hover approximately around:
- 12GB + 256GB: ₹99,989 and above
- 12GB + 512GB: Around ₹1,09,999 – ₹1,29,999
- 12GB + 1TB: ₹1,39,999 and higher
These prices are reflective of regular retail listings on major e-commerce platforms and smartphone retailers.
Why Some Prices Drop Sharply During Sales
During events like Great Indian Festival or Prime Day, aggressive pricing is common because:
- Retailers want to clear old stock before newer models (e.g., Galaxy S25 Ultra) take over.
- Flash sales and limited-time bank offers help retailers drive volume.
- Third-party and pre-activated sellers might offer lower prices, though warranty and authenticity should be verified.
This has led to temporary listings around ₹71,999 or even sub-₹75K deals. However, such prices may not always represent brand new sealed units sold by official channels.
Buying Tips for Indian Customers
If you’re considering buying a Galaxy S24 Ultra in India, here are some suggestions:
1. Compare Across Platforms
Check prices on Amazon, Flipkart, Samsung India’s official store, and offline retailers. Prices can vary significantly based on the seller and ongoing promotions.
2. Use Bank & Exchange Offers
Bank offers and exchange deals can reduce the effective price by several thousand rupees. Don’t miss out on cashback and EMI options if you qualify.
3. Warranty and Seller Authentication
When a deal seems too good to be true, ensure the seller is reputable. Third-party or pre-activated units sometimes come without a full manufacturer warranty or might be older stock.
4. Consider Refurbished Options
If budget is a priority, certified refurbished units can offer flagship performance at lower cost — though inspect warranty details carefully.
5. Evaluate Your Needs
With newer models like the Galaxy S25 series on the market, sometimes buying the slightly older S24 Ultra (especially at a discounted price) can be great value — as long as you prioritize features like camera prowess, S-Pen support, and long-term updates.
Is It Worth Buying in 2026?
In 2026, the Galaxy S24 Ultra still holds relevance due to:
- Top-tier hardware — Snapdragon 8 Gen 3, stellar dynamic AMOLED display.
- Ultimate camera setup — 200MP main sensor with multiple zoom options for pro-level photography.
- AI-enhanced features & software support — Samsung’s One UI with Galaxy AI tools.
- S-Pen integration — A key differentiator for productivity users.
With prices often significantly lower than launch MSRP and strong ecosystem perks, the S24 Ultra offers strong value — especially if you can snag a good deal during sale periods.
Conclusion
The Samsung Galaxy S24 Ultra price in India has evolved from a premium flagship launch price (₹1.3 lakh+) to more accessible levels thanks to discounts, sales, and market cycles. Whether you’re a flagship enthusiast or a tech upgrader weighing cost vs performance, the S24 Ultra remains a flagship contender in 2026. Its pricing journey reflects shifting market dynamics, retailer strategies, and the lifecycle of premium devices — making it a fascinating case study in how flagship smartphone pricing behaves over time.
